
Shifting the focus from the fashion industry: consumer consumption behaviour
Buying clothes has never been easier. 80 billion items are manufactured every year. We are putting too much product out there, and most of that product is ending up in landfill. Is the fashion industry the real problem? So called ‘fast-fashion’ allows consumers to buy more, but they are wearing these garments less often and disposing of them at an unprecedented rate. This is when the sharing economy comes in, which changes the whole reputation of the fashion industry for the